I lead development at EDITED, a retail analytics product used by global brands. My job is to build the team that can carry it: hiring engineers, growing them into owners, and giving them enough context about the customer that the right product decisions get made without me in the room.
Fifteen-plus years in the software industry got me here, and I work where product and engineering meet - shaping what gets built and why, turning roadmaps into scope teams can actually finish, and keeping delivery predictable without turning it into ceremony. Teams I run are small, senior and close to the customer.